Just when you thought you’ve exhausted all methods of making your brand more discoverable by using crafty SEO methods, Google has come into play (no pun intended). \u00a0Google has regained access to Twitter’s real-time social network stream. \u00a0The two reunite after an expired contract, and they are back with a vengeance.<\/p>\n
Should social media experts be worried about this marriage? \u00a0Fear not, there are many benefactors to this union. \u00a0 Although the end results will not happen overnight, Twitter users should be familiar with what to expect and start to implement the requirements in order to be noticed.<\/p>\n
The point of this partnership is for Google to have access to real-time tweets. \u00a0Right now, some tweets are found via Google Search. \u00a0With direct access to Twitter, more tweets will be indexed, making them more copious in Google Searches. \u00a0Your brand may be more visible just by being an active user \u00a0on Twitter, right? \u00a0No, come on, nothing is ever that easy.<\/p>\n
Part of Google’s strategy which is currently in development, involves heavy monitoring of hashtags, followers, retweets, likes, impressions, and trends. \u00a0Google is placing a value on tweets. \u00a0Google will asses who is adherent to a tweet, follow who’s timelines that tweet appears on, and then determine it’s value. \u00a0You can call it a “Tweet Assessment” or “Tweet Comp,” for those realtors out there.<\/p>\n
What is required of your brand? \u00a0As I mentioned in a previous blog, pictures and videos are all the rage right now. The retweet and impression rates are higher with a picture or video. \u00a0Always engage. \u00a0Also, never forget the hashtag. \u00a0This makes you more noticeable to the Google Gods. \u00a0Big brother is covering all it’s bases, which means your brand needs to brush up on it’s creative strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"
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