- \n
- 69% of fans would prefer to watch the game in the comfort of their own home, with family and friends. Only 23% would prefer to watch the game in-person.<\/li>\n<\/ul>\n
IS IT JUST A GAME?<\/strong><\/p>\n
- \n
- 51% of Americans think of the Super Bowl as a social event or entertainment spectacle, with 49% considering it a sporting event.<\/li>\n<\/ul>\n
Visit BetOnline.ag <\/a><\/strong>to place your bets during the Super Bowl!<\/strong><\/p>\n
PUTTING FANS IN CONTROL OF HOW THEY SEE THE ACTION<\/strong><\/p>\n
- \n
- Fans are interested in more ways to enhance the game experience \u2013 specifically, 47% are interested in multiple camera views that they could select themselves.<\/li>\n<\/ul>\n
WHO ARE FANS LISTENING TO ON SOCIAL MEDIA DURING THE GAME?<\/strong><\/p>\n
- \n
- 43% of social media users look for commentary from close friends during the Super Bowl, versus 12% interested in what companies and brands are saying.<\/li>\n<\/ul>\n
A GLIMPSE: MILLENIALS AND THE SUPER BOWL<\/strong><\/p>\n
- \n
- More than half (55%) of Millennials consider the Super Bowl to be a social or entertaining spectacle as opposed to a sporting event.<\/li>\n
- 48% of Millennials stated that they purchased a product they saw featured in a game day ad last year.<\/li>\n
- A third (33%) of Millennials would prefer a boring Super Bowl with great commercials, versus a great game with boring commercials.<\/li>\n
- 82% of millennials are expecting to check social media or news outlets during the big game, with 37% of them planning to make five or more posts during it.<\/li>\n
- Two thirds (69%) of Millennials feel that social media brings them closer to the game.<\/li>\n<\/ul>\n
![\"super](\"https:\/\/miletestsite.com\/jets\/wp-content\/uploads\/2015\/01\/super-bowl-survey.jpg\")
<\/a>\n","protected":false},"excerpt":{"rendered":"BURSON-MARSTELLER SUPER BOWL SURVEY HIGHLIGHTS THE AT-HOME EXPERIENCE TRIUMPHS 69% of fans would prefer to watch the game in the comfort of their own home, with family and friends. Only 23% would prefer to watch the game in-person. IS IT JUST A GAME? 51% of Americans think of the Super Bowl as a social event […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":{"0":"post-27701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-featured-editorials"},"acf":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/peLffi-7cN","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/posts\/27701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/comments?post=27701"}],"version-history":[{"count":1,"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/posts\/27701\/revisions"}],"predecessor-version":[{"id":27703,"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/posts\/27701\/revisions\/27703"}],"wp:attachment":[{"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/media?parent=27701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/categories?post=27701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miletestsite.com\/jets\/wp-json\/wp\/v2\/tags?post=27701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- 43% of social media users look for commentary from close friends during the Super Bowl, versus 12% interested in what companies and brands are saying.<\/li>\n<\/ul>\n
- Fans are interested in more ways to enhance the game experience \u2013 specifically, 47% are interested in multiple camera views that they could select themselves.<\/li>\n<\/ul>\n
- 51% of Americans think of the Super Bowl as a social event or entertainment spectacle, with 49% considering it a sporting event.<\/li>\n<\/ul>\n